NBA x UCL x PlayStation
Overview
As part of the team at Ear to the Ground, PlayStation’s Global Football agency, I helped deliver a first-of-its-kind crossover event in the heart of Paris, bringing together football, basketball, and gaming culture. With PlayStation as the only brand sponsoring both the UEFA Champions League and the NBA, this was the perfect moment to celebrate—coinciding with a PSG UCL match and two NBA games in the city.
Football / Basketball Trick Shot:
Mary Earps Reel
Triple Collab Post:
NBA x UCL x PlayStation
Mini-Vlog of Event:
Lethal Shooter Reel
Shaping the social strategy to maximise reach and engagement across PlayStation’s channels.
Directing on-site content capture, supporting a team of videographers and editors for high-quality, real-time content.
Shooting and editing content to ensure quick-turnaround, high-impact moments.
Writing engaging social copy to complement visuals and drive conversation.
Briefing editors and managing post production to ensure all content aligns with the social strategy.
My Role
£0.03
Paid CPM
6.7m
Earned Media
Views
55.1m
Overall Views