Pringles x Micah Richards:
Summer of Football
Overview
Working with Ear to the Ground, Pringles’ creative agency, I helped bring their UEFA EURO 2024 campaign to life with Micah Richards at the centre. His humour and energy made Pringles the go-to snack for matchday moments, with social-first content and real-time execution driving engagement among football fans.
Pringles Sports
Instagram Reel
My Role
Talent content capture – Managing on-set content with Micah Richards.
Post-production oversight – Ensuring a social-first approach to editing whilst maintaining brand cues.
Directing talent – Capturing authentic, engaging moments that fit both Micah’s personality and Pringles’ brand.
Copywriting for talent and Pringles’ socials – Crafting engaging captions and social copy to enhance reach and engagement.