Bose x Jack Grealish
Overview
As part of the team at Ear to the Ground, we partnered with Bose to bring to life their first campaign with new Ambassador Jack Grealish. We supported with their goal to tap into UK football culture and Jack’s unique music taste, showcasing how sound fuels confidence, rhythm, and self-expression. Set against the backdrop of Manchester, the campaign brought Jack’s charismatic personality to life through a mix of hero film content, social-first edits, and TikTok paid ads.
ASMR TikTok
Top 24%
Click Through Rate
5.1k
Engagements
326k
Organic Views
Social media strategy – Ensuring all content brought out Jack’s fun personality whilst aligning with brand messaging.
Shooting and editing – I managed the capture and editing of all supporting social content for Bose channels.
Post-production oversight – Shaping a social-first edit and treatment to optimise engagement.
Copywriting for talent and Bose socials – Crafting captions and copy to align with the campaign tone.
