UEFA Women’s Champions League Final:
Bilbao 2024
Overview
As part of Ear to the Ground, I led the content strategy and execution for PlayStation’s UEFA Women’s Champions League Final activation. The campaign celebrated the joy of women’s football through talent-led content and media partnerships ensuring PlayStation’s presence across UEFA, talent, and partner channels.
Road to San Mames:
Leila Ouahabi TikTok
PlayStation Cup POV:
OneFootball Instagram Reel
My Role
I led the content strategy and execution across UEFA, PlayStation, talent, and media partner channels, overseeing:
Content strategy & execution – Shaping the overall approach to social content before, during, and after the final.
Talent & influencer content capture – Managing on-the-ground content production with footballers and creators.
Live social execution – Overseeing real-time publishing across multiple brand and talent platforms.
Post-production oversight – Ensuring all content followed a social-first editing style and brand treatment.
Media partner management – Contracting and managing PlayStation’s media partners, OneFootball and She’s A Baller, to amplify campaign reach.
26.6m
Impressions
728k
Engagements
£1.09
Paid CPM
