Nike Tech x SNIPES
Overview
As part of the team at Ear to the Ground, I worked on the Nike Tech x SNIPES campaign, designed to reignite Nike Tech’s status in youth culture. With competition rising, the challenge was to reconnect with the next generation of hustlers in France—the self-made creatives shaping their own futures.
The result was La Ligne D’Assistance, a Nike Tech helpline where young people could pitch their hustle in 30 seconds, with the best entries receiving once-in-a-lifetime opportunities. Whether it was backstage access at a Kerchak concert or a studio session with Kerchak and his producer, the campaign gave real support to emerging talent, bringing Nike Tech’s ‘Move Different’ mantra to life.
My Role
Social strategy & execution – Ensuring the campaign resonated across SNIPES’ social channels.
Content production & publishing – Creating and overseeing short-form content to drive engagement.
Talent content management – Managing Kerchak’s content capture optimising his outputs for each platform.
Media Partner integration – Managing and contracting our Publishing Partner, Booska-P, to support the campaign. Supporting with their content development to align with the wider campaign storytelling.
The Outcome:
The campaign delivered a 360 activation, combining high-quality content with real opportunities for Parisian hustlers. The concept was spot on, tapping into our key demographic while showcasing Nike Tech’s brand values.
Our Media Partner supported with boosting the volume of entries, helping the brand to show up in the heart of the community. Our partner led the coverage of our Winners Experiences, putting a spotlight on the incredible creatives selected to participate.
