UEFA Champions League Final 2024
Overview
As part of Ear to the Ground, PlayStation’s Global Football agency, I helped deliver their biggest UCL Final activation to date. The campaign maximised PlayStation’s sponsorship presence through talent-led content, live social coverage, and in-stadium activations, driving engagement across PlayStation, Talent, and Partner channels to reinforce the brand’s place in football culture.
Gaming & Football H2H:
UEFA Paid Ad
Score Predictions:
Fabregas & Bale X Posts
#PlayStationCup:
Walcott & Silva X Posts
#PlayStationCup:
Kaka Instagram Reel
426m
Impressions
+77% on forecast
362m
Video Views
+62% on forecast
24.9m
Engagements
+128% on forecast
Managing talent content capture – Coordinating athlete and influencer-led social content across platforms.
Live social execution – Posting real-time updates on Instagram Stories and X from talent accounts.
Content oversight & post-production – Ensuring content was edited and optimised with a social-first approach.
Directing talent – Leading creators and athletes to capture engaging, brand-aligned content.
